Management vision
We aspire in the Public Relations Department to be a role model in the field of effective and innovative communication, and to build bridges of understanding and trust between the organization and various audiences. We seek to enhance the organization’s image and identity in a positive and sustainable manner, which contributes to achieving a broad and tangible impact at the national and international levels.
Management mission
The Public Relations Department is committed to developing and implementing effective communication strategies aimed at enhancing awareness and appreciation of the organization and its values. We work to strengthen relationships with the public and partners, and provide transparent and accurate information that reflects the organization’s mission and achievements. We are keen to use the latest communication and digital communication tools to deliver the organization’s message in an innovative and attractive way, and we continue to search for new opportunities to enhance dialogue and interaction with our community and beyond.